"Business is like a bath, you need to put in the plug before you turn the taps on"
All too often I come across salons who are trying to look for new clients as the answer to keeping their businesses going.
It's true that you need a constant stream of new clients into a salon, depending on your current productivity or available bookings and current level of client retention we recommend at least 25% of your clients should be new.
However, it's your regular clients that form the basis of your business and make you the money so make sure your standards of service are high and that each client wants to return again and again.
But how do you "make sure your standards of service are high"?
It starts with deciding what you want your standards to be and defining them in detail. Then its about getting the basics right and ensuring you consistently deliver the same standards.
Its also about how well your team can build rapport with clients, how well they listen to the clients needs, ask great questions during the consultation and how knowledgeable they are about the service, products and details about the client and their buying habits.
Then it's the little touches that make the experience special, but these will only work if they are overlaid on the foundations of quality service.
This is what the saying "attention to detail" means in reality and that's what we help salons achieve.
Lay the foundations for great service and visit us at http://www.nexusrevolution.co.uk
{EAV:d39a0612f8e1a5d0}
Ryan Fox
All too often I come across salons who are trying to look for new clients as the answer to keeping their businesses going.
It's true that you need a constant stream of new clients into a salon, depending on your current productivity or available bookings and current level of client retention we recommend at least 25% of your clients should be new.
However, it's your regular clients that form the basis of your business and make you the money so make sure your standards of service are high and that each client wants to return again and again.
But how do you "make sure your standards of service are high"?
It starts with deciding what you want your standards to be and defining them in detail. Then its about getting the basics right and ensuring you consistently deliver the same standards.
Its also about how well your team can build rapport with clients, how well they listen to the clients needs, ask great questions during the consultation and how knowledgeable they are about the service, products and details about the client and their buying habits.
Then it's the little touches that make the experience special, but these will only work if they are overlaid on the foundations of quality service.
This is what the saying "attention to detail" means in reality and that's what we help salons achieve.
Lay the foundations for great service and visit us at http://www.nexusrevolution.co.uk
{EAV:d39a0612f8e1a5d0}
Ryan Fox
