What type of clients would you like to fill those spaces? Where would you expect to find them? It's important to target to your desired audience.
If you are in the habit of recording good client information of each visitor you already have coming to the salon (and you should), then you may already have a good source of information ready to contact about referring friends, who are likely to be acquainted with more people just like them, so run some marketing reports from your salon software, (if you don't have a salon computer that can do this - its a likely cause for not being able to combat having slow unprofitable days), to find out who your best clients are and design a promotion for them to pass on to their friends by special invitation.
Otherwise you will need to go hunting outside the salon. Fitness Clubs, for example are full of potential clients, who are affluent enough to own a gym membership and body conscious enough to want to look their best - perfect salon clients! If your serious about filling your slow days, you can turn on the flow of these clients into your salon like a tap, by approaching the Fitness Club management to include a FREE service with your local salon in their New or Resigning Gym memberships - Let them word it as if they have arranged the free salon service with you on behalf on their joining gym members, or better still co-brand the offer as a cross promotion.
The only strings attached is to stipulate the days and times the free service may be redeemed. Avoid the temptation to heavily discount, as remember:
* You are targeting the perfect type of potential new client
* Its better for a team member you are paying anyway to work on a client, than have no client in at the time
* Discounting gives out the wrong perception and actually devalues your brand
* No strings attached offers have a higher redemption rate
* Once a client is in the salon you can value add, make further recommendations and have a chance to re-book the client. (It's actually essential that the team member actually asks the new client to participate in all these)
If you don't have time or confidence to hook up a branded Host Beneficiary (cross promotion) we can do it for you.
If you are in the habit of recording good client information of each visitor you already have coming to the salon (and you should), then you may already have a good source of information ready to contact about referring friends, who are likely to be acquainted with more people just like them, so run some marketing reports from your salon software, (if you don't have a salon computer that can do this - its a likely cause for not being able to combat having slow unprofitable days), to find out who your best clients are and design a promotion for them to pass on to their friends by special invitation.
The only strings attached is to stipulate the days and times the free service may be redeemed. Avoid the temptation to heavily discount, as remember:
* You are targeting the perfect type of potential new client
* Its better for a team member you are paying anyway to work on a client, than have no client in at the time
* Discounting gives out the wrong perception and actually devalues your brand
* No strings attached offers have a higher redemption rate
* Once a client is in the salon you can value add, make further recommendations and have a chance to re-book the client. (It's actually essential that the team member actually asks the new client to participate in all these)
If you don't have time or confidence to hook up a branded Host Beneficiary (cross promotion) we can do it for you.
No comments:
Post a Comment